Our Latest Articles

Review: POF 7-Day Mastery Guide

Plenty of Fish Advertising

As advertisers, we are always looking for additional traffic sources for clients or our own products/services. Currently, Facebook advertising has been the social network to advertise on. However, a less known source with better demographic targeting is Plenty of Fish (POF). POF is a free dating site and has an active user base of 5 million. What is great about POF is the level of targeting one can achieve; age, sex, race, religion, login count, and pet-owner are just . . . → Read More: Review: POF 7-Day Mastery Guide

Writing Effective Headlines – A Few Tips

The thing about advertising is that it’s not very easy to measure its actual impact on consumers. More often than not, those who propose to apply metrics to advertising do so by studying tangential data. Did more people buy the product after the ads? A good question to kick off the study, true, but there are too many factors that can muddle the findings, yielding a study that still does not give a coherent and direct view of just . . . → Read More: Writing Effective Headlines – A Few Tips

Tracking Google Checkout with Google Analytics

Tracking Google Checkout Sales

Google Checkout for Merchants is a fast, secure online payment system that is simple to implement on a website for ecommerce purposes. The ease of integration and online brand reputation of Google makes Checkout a popular choice for small businesses and individuals that wish to sell products or services on their website. By itself Google Checkout for Merchants offers no easy way to track conversions or view what products/services are popular or not (i.e. shopping cart abandonment). As . . . → Read More: Tracking Google Checkout with Google Analytics

Updated Google SEO Starter Guide

Google has just updated their SEO starter guide and this is a great introduction for anyone just starting out in SEO. The main items the starter guide covers are SEO basics, how to properly structure your site, optimizing content, dealing with web crawlers, SEO for mobile phones, and the proper ways to promote your website. Google even finally reveals the Googlebot! The one thing the guide does not sufficiently cover is link-building, which is an important part of SEO. . . . → Read More: Updated Google SEO Starter Guide

Local Business SEO

If you have a small business and would like to appear on the first page of Google local search results, then this article should be able to point you in the right direction. Currently, there are two organic ways to show up on the first page; Google search text results and Google Map results. To get top rankings through Google search results, this requires your website to have a high PageRank (PR) through backlinks with anchor text related to . . . → Read More: Local Business SEO